As women, we can unanimously agree that the last thing we want after a workout is to feel self-conscious about unsightly sweat marks. Alana Clarkson, a remarkable entrepreneur, has introduced Idea Athletic, a proactive activewear brand aimed at eliminating sweat patches for good! Following two years of intensive research and development, Alana proudly introduces her sweatproof product, addressing a common concern shared by many women when it comes to feeling confident during exercise.
With over a decade of experience as a gym instructor, Alana consistently heard women express frustration about sweat marks in sensitive areas like the crotch and bust. Motivated by this feedback and unable to find an adequate solution on the market, she identified a significant gap and embarked on a mission to create a viable remedy.
“When I first started out, I was quite naive,” admits Alana. “Although I quickly developed a functional product with my innovative patented ‘invisiSweat’ technology, perfecting the fit proved challenging as it didn’t cater to all body types initially. After six months of refinement, particularly focusing on a flattering high-waisted design, which has been a hit with customers, we’ve sold thousands of units. Building this company hasn’t been easy—I’ve faced mental fatigue, immense workloads, and setbacks post-launch—but I’m genuinely proud of what we’ve achieved: a range of solutions-oriented, stylish products beloved by women.”
Idea Athletic distinguishes itself with its unique Australian innovation, featuring a patented sweat-absorbing bamboo lining across bust, crotch, and rear panels—branded as invisiSweat. This bamboo technology effectively absorbs sweat, minising visible perspiration marks and allowing women to feel comfortable and confident throughout their workouts.
Shop the collection here:
https://ideaathletic.com.au/
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